Alterna - Caviar Replenishing Moisture Shampoo

A luxurious cleanser that works to restore moisture while protecting hair from color fade, daily stresses, and future damage.

Perfect for straight, wavy, curly, coiled, and tightly coiled hair.

Size: 250 ml

Directions

Massage shampoo throughout wet hair.

Rinse thoroughly.

Features & Benefits

• Replenishes and seals in moisture.

• Improves overall look and feel of hair.

• Smooths hair to provide softness and shine.

EXCLUSIVELY CAVIAR

1) Clinically proven to instantly deliver more fullness and volume, when used as a regimen with the Caviar Anti-Aging Multiplying Volume Conditioner and Styling Mist*
* vs. untreated hair

2) Gently cleanse while adding thickness and volume

3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins, and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging

 

DETAILS

Caviar Anti-Aging Replenishing Moisture Shampoo helps to restore and rebalance moisture to hair for noticeably softer, smoother, shinier hair that feels transformed after one use. It helps to protect and defend against daily aggressors like environmental, physical, heat, and chemical damage that can cause your hair to appear older. Formulated with our signature Caviar Extract and Sea Silk®, the formula helps target the physical, environmental, and natural signs of aging and stress that can cause hair to become dry, brittle, and more prone to breakage. Clinically proven to provide moisture, smoothness, and manageability while reducing breakage by more than 99% and providing thermal protection up to 450°F.*
* vs. untreated hair when used with Caviar Anti-Aging Replenishing Moisture Conditioner.

 

WHAT ELSE YOU NEED TO KNOW

Experience transformation after just one use!

Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals, and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair.

Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.
* Sodium Lauryl Sulfate, Sodium Laureth Sulfate

 

THIS PRODUCT IS FORMULATED WITHOUT

SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate

 

RESEARCH RESULTS

Clinically proven to provide moisture, smoothness, and manageability while reducing breakage by more than 99% and providing thermal protection up to 450°F.*
* vs. untreated hair when used with Caviar Anti-Aging Replenishing Moisture Conditioner.